SaaS Content Expansion
We helped a fast-growing B2B SaaS company scale their content marketing engine to 100+ targeted blog posts, double their organic traffic, and rank for highly competitive industry keywords — all while building trust with enterprise-level clients.
🧩 The Problem
The SaaS client had a great product — but almost no inbound leads. Their blog had outdated posts, no funnel strategy, and zero optimization. Product pages weren’t ranking, and there were no topic clusters or internal linking.
They needed a full **content-led SEO strategy** — with scalable production, proper pillar pages, and CTAs that actually drive demo bookings.
📚 The Strategy
We rolled out a 3-month phased strategy:
- 🔹 Conducted a deep content audit & keyword map
- 🔹 Created 6 content clusters around pain points & use cases
- 🔹 Designed CTA placements, demo banners & email capture
- 🔹 Scaled content production to 8 blogs/week with internal links
- 🔹 Added schema + FAQ sections for SERP visibility
📊 The Wins
132%
Organic Traffic Growth
64%
More Demo Requests
90+
New Blog Posts Indexed