E-commerce Growth Strategy

E-commerce Growth Strategy | The Aarav Enterprises

E-commerce Growth Strategy

One of India’s rising D2C brands approached us with slow growth, poor visibility, and almost zero conversions from SEO. Through a structured and data-backed SEO overhaul, we transformed their online store into a high-performing revenue engine — driving a 247% boost in organic revenue in just 8 months.

🚧 The Challenge

The site suffered from bloated categories, duplicate products, thin content, and zero schema markup. Their blog was inactive and conversions were mostly ad-driven, which meant no long-term ROI or trust signals in Google’s eyes.

We had to rebuild the technical foundation, implement a new content structure, and fuel it with optimized, high-intent content targeting both category pages and blog topics.

Technical SEO
Category Optimization

🛒 The Strategy

We started with a deep SEO audit using Screaming Frog, Search Console, and Ahrefs. Based on this, we fixed core web vitals, eliminated cannibalized keywords, and structured the site with proper silo architecture.

  • 🔹 Optimized all category pages with intent-based keywords
  • 🔹 Built internal links using breadcrumbs + contextual linking
  • 🔹 Created long-form blog content for FAQs & comparisons
  • 🔹 Implemented schema for product, review & article markup

📈 The Results

247%

Revenue Growth

189%

Traffic Surge

42%

Conversion Lift